launch with me

Closing the gap between how good you are and how your brand shows up involves more than just a logo or website. Your brand is experienced through every touchpoint, including your emails, proposals, presentations, social media, onboarding docs, and more. While every project begins with Brand Discovery and ends with Launch + Support, not every service in between will be necessary for every consultant. Together, we'll gain a clear understanding of your business, services, client experience, identify where gaps exist and determine the right combination of services to ensure your brand reflects the expertise and quality you bring to your work.

  • Brand Discovery + Audit (if applicable)

    Before anything is designed, we get clear on your brand. You will complete a detailed questionnaire in advance. Then in our kickoff session, we refine your answers and solidify your audience, services, goals, process, differentiators, core values, and positioning statement. This becomes the foundation that guides every design and messaging from this point forward.


    **Sometimes a brand audit is required if you have a previous brand.

  • Brand Identity Design

    Your brand now comes to life visually. Using the foundation set in your brand discovery, you will receive your logos, submarks, color palettes, typography, brand patterns, image direction and a brand guide sheet. 

  • Website Design

    An online presence strengthens your brand, allowing you to reach larger audiences and have bigger impact. Your website is designed exclusively on the Duda platform. Your website works 24/7. Creating landing pages and funnels are also available.

  • Microsoft 365 Brand Operations

    Your brand comes to life in Microsoft 365 with branded Word, Excel, PowerPoint and Outlook themes and document templates to include, but are not limited to:

    • proposals
    • contracts
    • reports
    • assessments
    • client onboarding docs
    • charts + graphs
    • Outlook email signature

  • Marketing Collaterals

    Every collateral is designed to work together as a consistent, intentional representation of your business. Designs include, but are not limited to:

    • business cards
    • virtual backgrounds
    • capability statement or one-pager
    • case studies + whitepapers
    • company apparel + promotional items
    • event banners + signage

  • Presentation Designs + Training Materials

    Communicate your ideas through professionally designed presentations + training materials not just templates. Designs include, but are not limited to: 

    • pitch + training decks
    • workshop + keynote presentations
    • participant workbooks
    • handouts + worksheets
    • facilitator guides + program overviews
    • certificates + feedback forms

  • Social Media Designs

    The best place to show up online besides your website is on Linkedin. I create designs + templates for linkedin including, but are not limited to:

    • banners
    • post designs + templates
    • thought leadership graphics
    • infographics + data visualizations
    • anticipation + launch graphics

  • Business Platform Branding

    Lets extend your brand within third party platforms including, but are not limited to:

    • scheduling
    • invoicing
    • CRM
    • email marketing
    • client portals

  • Design for Your Client Deliverables

    Closing the gap between how good you are and how your brand shows, doesn't stop with your own brand. I also help close the gap between the quality of your work and the way it's presented through your client deliverables. These deliverables should reflect the same level professionalism and expertise as the work behind it. Deliverables include, but are not limited to:

    • annual + impact reports
    • evaluation + research reports
    • strategic, implementation + action plans
    • campaign designs
    • brand identity + web design
    • community engagement programs
    • presentations
    • toolkits + guides

  • Launch + Support

    On launch day your site goes live, all final files are delivered, and launch graphics are distributed to announce your arrival. After launch you receive a one-hour website training session, a one-hour brand operations training, 10 days of complimentary minor tweaks, and a post-launch advisory session a few months in to ask questions and get guidance as you grow into your brand.

design retainer + advisory

Some projects don't end at the initial design launch...they expand into more designs. My Design Retainer is a monthly retainer for recurring short and long term design needs or a design advisory for clients who handle execution internally, but need expert guidance to keep everything consistent and on brand. This service is offered only to previous clients.

faqs

Launching a professional brand presence involves more than just a logo or website. Complete Launch Design + Support is a full design engagement that gives you everything you need for takeoff. Every deliverable is designed to work together, including the following:

  • Phase 1: Brand Strategy

    Before anything is designed, we get clear on your brand. You will complete a detailed questionnaire in advance. Then in our kickoff session, we refine your answers and solidify your audience, your services, summary statement, and value proposition. This becomes the foundation that guides every design and messaging from this point forward.

  • Phase 2: Brand Identity Design

    Your brand now comes to life visually. Using the foundation set in your brand strategy, you will receive your logos, color palettes, typography, brand elements, and brand sheet. All are custom designed specifically for your business. 

  • Phase 3: Web Design

    Your custom designed website is built on Duda, a platform that also provides hosting. You will have access to the backend of the site throughout the entire process to see progress in real time and provide feedback at every phase.

  • Phase 4: Pitch Deck Design

    A custom pitch deck built in PowerPoint with master slides, editable templates, and custom infographics. Designed to showcase your all of your services and ability to hide slides according to your audience or meeting.

  • Phase 5: Marketing + Brand Assets

    Every asset is designed to work together as a consistent, intentional representation of your business and reflect the expertise + quality you bring to your work. Designs include business cards + letterhead, email signature, Zoom or Teams background, capability statement or one-pager, LinkedIn cover, and anticipation + launch announcement graphics.

  • Phase 6: Launch

    On launch day your site goes live, all final files are delivered, and launch graphics are distributed to announce your arrival. After launch you receive a one-hour website training session, 10 days of complimentary minor tweaks, and a post-launch advisory session a few months in to ask questions and get guidance as you grow into your brand.

  • Optional Add-Ons

    Add-Ons can be added to the initial launch design + support engagement or completed under my post launch design + advisory options. Add-Ons can include, but are not limited to:

    • Training or Keynote Decks, Conference + Webinar Presentation
    • Assessments + Worksheets, Handouts + Workbooks, Program Overviews
    • Social Media Covers + Post Designs
    • Infographics + Data Visualizations, Framework Graphics
    • Strategic, Implementation + Action Plans, Roadmaps
    • Annual, Impact, Compliance + Research Reports, Whitepapers + Case Studies
    • Program Evaluations + Executive Summary
    • Proposal Design + Layout
    • Podcast and Blog/Newsletter Cover Art + Episode/Post Graphics
    • Event Graphics, Signage, Banners, Displays and Promotions Materials
    • Speaker Media Kit + Bio Sheet

Not ready for a full launch? See our brand identity launch, website launch, presentation and publication designs below.